Though James is serious about the news, his alter ego is a stand-up comic. Comedy had been a dream since he was 18 years old, and on July 20, 2007 he finally fulfilled the dream. He took a six-week course at the Rivercenter Comedy Club and has been performing ever since as America's JIM. That's the acronym for Jewish Irish Mexican.
When asked where he turns for inspiration, James says, "My late maternal grandmother Otilia Franco Muñoz. She didn’t know much English. She never drove, read, or wrote. But she was one of the smartest and funniest individuals I have ever met."